THE POWER OF BLOGS FOR BUSINESS

Now that you are familiar with how blogs have added a new dimension to corporate communications and how engaging in the conversation is absolutely essential for your business’s success in the blogosphere, you are ready to begin looking at the powerful possibilities blogging offers your business. You’ve likely been asking yourself such questions as “How can blogging benefit my company?” and “What would my successful blog look like?” since you started reading this book.

This chapter covers the practicalities of business blogging and what it means for you, including how it can impact your bottom line and how it will bring in customers and affect mindshare. It also examines several companies from a variety of industries that are succeeding at blogging; these early bloggers have paved the way for later blogging luminaries—like you.